ADVERTISING ON META & GOOGLE

Ad Group: A collection of ads that share the same targeting settings and bid.

Ad Rank: Determines the order in which ads appear in search results.

Adwords: Google’s advertising platform (now called Google Ads).

Bid: The amount you’re willing to pay for a click on your ad.

Campaign: A group of ad groups that share a common goal.

CTR: Click-Through Rate, the percentage of people who click on your ad.

Keyword: A word or phrase that people search for online.

Quality Score: A metric that measures the relevance and quality of your ad and landing page.

Remarketing: Targeting ads to people who have previously visited your website.

A/B Testing: Experimenting with different versions of a webpage or ad to determine which performs better.

Conversion Rate Optimization (CRO): The process of increasing the percentage of website visitors who complete a desired action (e.g., making a purchase).

Dynamic Ads: Ads that automatically adjust their content based on the user’s interests or behavior.

Retargeting: Showing ads to people who have previously visited your website but didn’t convert.

Search Engine Marketing (SEM): Paid advertising on search engines, such as Google Ads.

Shopping Ads: Ads that display products directly on search results pages.

Video Ads: Ads that play before, during, or after online videos.

Lookalike Audiences: Create custom audiences based on your existing customer data to target people with similar characteristics.

Detailed Targeting: Use demographic, interest, and behavior data to create highly targeted ad sets.

Custom Combinations: Combine different targeting criteria to reach your ideal audience.

Multi-Layer Targeting: Target people based on multiple factors, such as location, interests, and behaviors.

ROAS (Return on Ad Spend): A bidding strategy that automatically adjusts your bids to maximize your return on investment.

Target CPA (Cost Per Action): A bidding strategy that automatically adjusts your bids to achieve a specific cost per action (e.g., cost per purchase).

Maximize Clicks: A bidding strategy that automatically adjusts your bids to get as many clicks as possible within your budget.

Manual Bidding: Manually set your bids for each ad set or keyword.

Carousel Ads: Showcase multiple products or images in a single ad.

Stories Ads: Create immersive ads that appear in Instagram and Facebook Stories.

Collection Ads: Combine a hero image with a product catalog to create a shoppable ad experience.

Playable Ads: Allow users to interact with your ad before clicking through.

Attribution Modeling: Understand the customer journey and measure the impact of different touchpoints.

A/B Testing: Experiment with different ad variations to determine which performs best.

Pixel Tracking: Track user behavior on your website to create custom audiences and retargeting campaigns.

Event Tracking: Track specific actions on your website, such as purchases or sign-ups.

Retargeting: Show ads to people who have previously visited your website but didn’t convert.

Dynamic Ads: Create personalized ads based on the products people have viewed on your website.

Lead Generation Ads: Collect contact information from interested users.

Conversion Tracking: Track conversions on your website to measure the effectiveness of your ads.

Campaign Name: A descriptive name for your campaign.

Campaign Objective: The desired outcome of your campaign (e.g., brand awareness, reach, conversions).

Budget: The maximum daily or lifetime budget for your campaign.

Schedule: The start and end dates for your campaign.

Delivery Optimization: The method used to deliver your ads (e.g., standard, accelerated).

Ad Set Name: A descriptive name for your ad set.

Targeting: The specific audience you want to reach (e.g., demographics, interests, behaviors).

Bidding: The strategy used to determine how much you’ll pay for each click or impression.

Placement: The platforms and placements where your ads will appear (e.g., Facebook, Instagram, Audience Network).

Ad Name: A descriptive name for your ad.

Creative: The visual and text elements of your ad.

Headline: The main text of your ad.

Description: Additional text to describe your ad.

Call to Action: The desired action you want users to take (e.g., learn more, shop now).

Image or Video: The visual content of your ad.

SOCIAL MEDIA MARKETING

Algorithm: The rules that determine what content users see in their feeds.

Engagement: The interaction between users and your content (e.g., likes, comments, shares).

Hashtags: Words or phrases preceded by a “#” symbol used to categorize and discover content.

Influencer Marketing: Partnering with influential individuals to promote your brand.

Organic Reach: The number of people who see your content without paid advertising.

Social Media Audit: An assessment of your social media presence and performance.

Leveraging UGC: Encourage customers to share their experiences with your brand.

Benefits: Builds trust, increases brand loyalty, and generates free content.

Likes: The number of users who have liked your post.

Comments: The number of users who have commented on your post.

Shares: The number of users who have shared your post with their network.

Clicks: The number of users who have clicked on a link in your post.

Engagement Rate: The percentage of your audience that has interacted with your post.

Impressions: The total number of times your post has been seen.

Organic Reach: The number of times your post has been seen by users who are not following your account.

Paid Reach: The number of times your post has been seen by users who are following your account or have been targeted by your ads.

Clicks: The number of users who have clicked on a link in your post.

Conversions: The number of users who have completed a desired action (e.g., made a purchase, signed up for a newsletter).

Conversion Rate: The percentage of users who have completed a desired action.

Followers: The number of users who are following your account.

Follower Growth: The rate at which your follower count is increasing.

Audience Demographics: The age, gender, location, and interests of your followers.

Cohort Analysis: Analyze the behavior of specific groups of users over time.

A/B Testing: Experiment with different versions of your content to determine what works best.

Sentiment Analysis: Analyze the sentiment of comments and mentions to gauge audience opinion.

Attribution Modeling: Determine the impact of different touchpoints on conversions.